Privacy Policy

Privacy Policy

Last Modified: 12/7/22

  1. Introduction

Benchmark Capital Management, LLC, a Michigan limited liability company (“Benchmark,” “we,” “us,” and “our”), respects your privacy and is committed to protecting it by complying with this Privacy Policy.

  1. Definitions

“Policy” means this Privacy Policy.

“Website” means the webpages and other web-accessible resources hosted at

“Terms of Use” means the Terms of Use located at

The conjunction “or” is not exclusive. The term “any” implies “all” and vice-versa to achieve the broadest-possible interpretation. The verb “include” in any form is deemed to be followed by the words “without limitation” to achieve the broadest-possible interpretation.

  1. Scope

This Policy describes the types of information that we may collect from you or that you may share with us when you visit the Website. It also describes our practices for collecting, using, and disclosing such information. This Policy applies to information that we collect or that you share with us on or through the Website. It does not apply to information collected (a) by any means other than the Website; (b) by any third party, including affiliates and advertisers accessible from the Website; or (c) by any other website, whether operated by Benchmark or a third party, including, but not limited to, linked or embedded third-party websites.

  1. Effect

Consent. Please read this Policy carefully to ensure that you understand our practices regarding your information; if you do not agree, you must not use the Website. By accessing or using the Website, you consent to our practices as set forth in this Policy.

Consent to Changes. We may update this Policy from time to time. Such updates shall be effective upon the date of posting and apply retroactively to any information previously collected from you via the Website. If we make changes to this Policy, we will notify you by updating the Last-Modified date at the top of this page. Benchmark Capital Management is not required to provide any additional notification to you regarding updates to this Policy. Your continued use of the Website after we make changes to this Policy means that you consent to the changes. Therefore, please check back periodically for updates.

  1. Children Under the Age of 13

The Website is not for children under 13 years of age. We do not knowingly collect personal information from children under the age of 13. If you are under 13, you must not provide any information to us on or through the Website or by any other means. If we learn that we have received personal information from a child under the age of 13 without verified parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at

  1. Information We Collect and How We Collect It

Information We Collect When You Provide It to Us. We collect the following information when you provide it to us, such as when you report a problem to us, make a donation, purchase items, correspond with us, or fill in a form on the Website: (a) personally-identifying information such as your name, e-mail address, postal address, telephone number, and other information by which you may be identified; (b) other information that does not identify you, for example, your city, state, country, comments, and questions; (c) the body and metadata (such as your address) of any correspondence you send to us; and (d) details of any request you make via the Website and any information needed to process it, including any personal financial information you supply.

Information We Collect Automatically. We may automatically collect information about you as you navigate through and interact with the Website, including: (a) details about your use of the Website, such as the pages and features you access on the Website; (b) details about your computer and internet connection, including your IP address, operating system, and browser type; (c) details of any searches you perform on the Website; and (d) how you initially accessed the Website. Information that we collect automatically may include personal information, or we may supplement the information we collect with personal information obtained from third parties. Such information helps us understand usage patterns and improve the Website.

Technologies We May Use for Automatic Data Collection. The technologies we may use for automatic data collection include cookies and web beacons. A “cookie” is a small file placed on the hard drive of your computer or mobile device. You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Website or use certain features. Unless you have configured your browser settings to refuse cookies, our webserver may place cookies on your computer or mobile device when you direct your browser to the Website. Also, certain Website webpages and email from us may contain small files known as “web beacons,” “pixel tags,” or “single-pixel gifs” that enable us to learn who has visited those webpages or opened a particular email.

  1. Third-Party Cookies and Tracking

Some content or features of the Website may be managed by third parties, including advertisers and e-commerce service providers. Such parties may use cookies, web beacons, or other tracking technologies to collect information about you when you use the Website, including information about your online activities over time and across different websites. They may use this information to provide you with interest-based advertising or other targeted content. We do not control these third parties or their tracking technologies. If you have any questions about an advertisement or other targeted content, contact the provider directly. For information about how you can opt out of receiving targeted advertising from some providers, see Section 10.

  1. How We Use Your Information

We use information that we collect about you in the following ways: (a) to present the Website and its content to you; (b) to provide you with information, products, or services that you request from us; (c) to fulfill our obligations and exercise our rights arising from agreements between you and us, including the Terms of Use; (d) when processing is necessary to serve our legitimate business interests, such as but not limited to fraud prevention, security, and marketing to notify you about changes to the Website; (f) to serve any other purpose we describe when we collect information from you; and (g) to serve any other purpose to which you consent.

  1. Disclosure of Your Information

De-identified Information. We may disclose any de-identified information without restriction.

Identifying Information. We may disclose your personal information as follows: (a) to our subsidiaries and affiliates; (b) to third parties we engage to operate and support our business; (c) to fulfill any purpose for which you have provided the information; (d) for any purpose that we specify when we collect the information; (e) if we believe that disclosure is necessary for the personal safety of any individual or to protect the rights or property of any person or entity; (f) to enforce any agreement between you and us, including the Terms of Use; (g) to comply with any court order, applicable law, legal process, or respond to any government or regulatory request; (h) to a buyer or other successor of Benchmark in the event of a merger, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or in the course of bankruptcy, liquidation, or similar proceeding in which personal information held by Benchmark about Website users is among the assets transferred; or (i) with your express consent.

  1. Choices About How We Use and Disclose Your Information

Corrections. To review or correct any personal information that you have provided to us, or to make any other request regarding your personal information, please contact us at We reserve the right to deny a request if we believe that compliance would (a) cause the information to be incorrect, (b) violate any applicable law, or (c) conflict with our rights under applicable law.

Promotional Offers from Third Parties. We do not control third parties’ collection or use of your information. Third parties may provide you with ways to opt out from having your information collected or used for advertising purposes. You can opt out of targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI website at

California Privacy Rights. If you are a California resident, California law may provide you with additional rights regarding our use and disclosure of your personal information. To learn more about your California privacy rights, visit

  1. Data Security

We endeavor to appropriately secure your personal information from accidental loss and unauthorized access. However, you acknowledge that internet communication and computing infrastructure is inherently vulnerable and that we cannot guarantee data security. If you choose to transmit personal information to us, you do so at your own risk.

  1. Contact Information

If you have any questions about this Policy or our privacy practices, please contact us at